Say that you like cooking and catering and enjoy that as a side job with the bonus of added income. The question that comes up is how do you get that word out? Advertising opportunities don't just pop up, mostly with catering it is word of mouth which takes time to build. Kris and I have been working on business cards. We have some ideas but really haven't settled yet but more important than that is getting people that may buy your food to taste it. Sure my friends like it when I put a dinner together and I love doing that but lets face it my friends are like me, none of us are rich and most can throw together a meal, which leaves the question still of you to reach that other audience.
Kris works at the corporate office for a large corporation, for their holiday gathering she asked if I would make something a little different to set out with business cards. Here it is Shrimp and Scallop Ceviche! For this buffet is is served on fresh mesculin with some flatbread.
You will need
3/4 of a pound of bay scallops (those are the small ones)
3/4 of a pound of shrimp peeled and devained
Juice from 1 lemon, 1 lime and 1 orange
2 TBS Olive oil
1 green pepper julienned
1 red bell pepper julienned
1 red onion julienned
1 tsp Chipotle chile powder
1 tsp Red pepper flakes
chopped fresh cilantro
Salt and pepper to taste
and, kind of a strange one here, some ketchup
Clean shrimp removing shell and tail, I cut mine in half lengthwise. Bring a pot of water to a boil then put in your shrimp and scallops to blanch for about 10-15 SECONDS. I keep mine in a strainer so I can pull them out quickly drop them in ice water then lay them on a sheet pan and put them into the fridge.
Juice the citrus fruit into a large bowl then add the shrimp, scallops and olive oil and toss then add the peppers, onions chili powder and pepper flakes. Toss it all together again and refrigerate for an hour or so then taste, add your cilantro, salt and pepper and the ketchup somewhere between a couple of tablespoons and 1/4 cup. Toss one more time and serve.
This one has a couple of oddities in it, first is the blanch for 10 seconds, It really works well on the shrimp when the dish is ready to serve it has the wonderful pop of texture but since it is only the 10 to 15 seconds almost all of the "cooking" comes from the acid in the juices. The ketchup, you want to add enough to turn the liquid into something like a citrus barbeque sauce. It coats everything with a sweet tangy flavor that plays well with the chipotle and red pepper.
This one is served on spring greens with a flatbread, it really worked best for the venue it was in. If at home I like to add some avocados when I am done.
I like the business cards! Very sharp!
ReplyDeleteMaybe leave some cards at/talk with some bridal stores or community centers where events are held. I'm thinking maybe if someone is booking a hall, and the people they're booking with can suggest someone, you'd get heard about!
Happy New Years!
Supercool business cards! That ceviche looks beautiful...and now I want to go to sunny Miami just looking at it. Ceviche is summer in a bowl.
ReplyDeleteI'm with the "witch"--summer in a bowl. Good luck with the catering. There's a niche and once you find it, word of mouth is the best advertising.
ReplyDeleteHappy new year!
Best,
Bonnie
Yumm! Cards look great as does the salad. Word of mouth is best or I use to do drop boxes to offices with menu attached. It's a good way of getting into the office crowd (your catering bread and butter).
ReplyDeleteJust landed a day or so ago, my eldest has a fever! I hope to pop on over next week sometime.
Happy New Year!!
Lovely! Both the cards and the ceviche. Thank you for sharing with me. It is approaching dinner time, and my stomach is growling! I hope you are doing well and enjoying this first week in the New Year!
ReplyDeletethe cards are great! I do love a little light seafood at a holiday buffet....too much cream cheese at the holidays!
ReplyDelete